WordArt in various Microsoft products has been around for a while. In case you’re wondering, it let you apply various (non-standard) formatting to text that was not available otherwise. It was nice, but limited, and a bit cumbersome. Starting with PowerPoint 2007, you could apply effects to any text on your slide. Let’s take a look.
If you want to, you can add WordArt using the WordArt command on the Insert tab in the Text group.
- On the Insert tab, in the Text group, click WordArt. The WordArt Styles gallery opens.
- Click on the style you want to insert, and a text box appears with the text “Your text here”, with the WordArt style you selected applied to it.
- Edit the text to whatever you want it to be.
At this point, you’ll see a Drawing Tools Format context tab. Here you’ll find the WordArt Styles group.
This contains the preset styles gallery, and drop downs for controlling the Text Fill, Text Outline, and (most fun) Text Effects.
As you can see, there are a lot of possibilities to explore. It really doesn’t take much effort to convert my title in to something a bit fancier.
While we specifically inserted WordArt above, we really didn’t need to do this. In PowerPoint, if you click in any kind of text place holder, you’ll see that Format tab. So you can apply WordArt formatting to titles, subtitles, bullet lists, and text in shapes.
There is one thing to keep in mind while you’re working on your presentation. WordArt, like other “special effects”, has more impact when used sparingly. If every bit of text on every slide has WordArt styles applied, then nothing stands out (and I’ll bet it’ll be really hard to read).
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